mc2 sig on virtual consumerism

On 12 January 2006 the MC2 project organised a special interest group session focusing on virtual worlds and virtual consumerism: the buying and selling of game objects and other virtual assets and services for real money. Researchers introduced the phenomenon and its current business impact, presented the results of relevant research carried out in MC2, and outlined HIIT's future research agenda in this area. Group discussions clarified the industry participants' interests in the topic. This page provides access to seminar materials, discussion notes and relevant papers.

programme and materials

13:00 Opening Notes
Dr. Marko Turpeinen / Network Society research program

13:15 Introduction virtual worlds and real-money trade of virtual assets
Vili Lehdonvirta / DCC research group

14:00 Design and social acceptability of virtual asset systems
Mikael Johnson / SoberIT, TKK

14:30 Advertising and branding in virtual worlds
Fernando Herrera / DCC research group

15:00 Break

15:15 Introducing the new project: Virtual consumerism
Vili Lehdonvirta / DCC research group

15:45 Group discussions: Where to go from here?
Notes: Group A, Group B

16:30 Wrap-up and closing remarks