In HIIT blog: Anu Kankainen - Customers should participate more in service design

Fri, 24.09.2010

24 Sep 2010 - Services don't often meet customer expectations and needs. One reason can be that qualitative user research methods are too expensive and take too much time. However, there are more cost-efficient techniques. Co-design techniques bring all stakeholders - customers, service providers, service designers and other stakeholders of the service ecosystem - around the same table to tell stories and brainstrom ideas on services that are suitable for people's everyday practices.

Read the full article in the In HIIT blog (in Finnish) »
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Last updated on 24 Sep 2010 by Visa Noronen - Page created on 24 Sep 2010 by Visa Noronen